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Projects that light up my soul 

A brand tells a story...

A logo without communication is just decoration *mic drop*.

Each of my brands are built using intention, psychology, communication and strategy to help my clients business appeal  to their ideal audience through visuals. 

You'll see from my designs below that I combine design, illustration and strategy to achieve this. Once a brand is built, I roll it out into packaging, marketing collateral, Canva Templates, websites and much (much) more.  

With over 100+ brands built, I can't list them all here (otherwise you'll be scrolling for days!). If you need to see a specific example of a style before working with me, get in touch here

Candyland

The Brief
Create a candy store brand for a specific niche; people longing to re-live their childhood memories and purchase retro confectionery. 

The Outcome
The final brand is alive with excitement and was built using a traditional design style of rubber hose (retro mascot design). The colours are candy-like, and the branding brings to life an old-school dream in a contemporary setting. 

The Deliverables
- Brand Design
- Custom Illustration
- Graphic Elements
- Pattern Design
- Packaging Design
- Sticker Design
- GIF Design

WATCH ME DRAW THISLET'S TALK ABOUT YOUR PROJECT

For My Planties

The Brief
Create an experience that appeals to a contemporary audience who are obsessed by their plants, and would purchase custom ceramic planter pots. The ceramics are hand-made in Brisbane, Australia. 

The Outcome
The final brand is eye-catching, bright, contemporary and one-of-a-kind. From social media, through to the website, this brand was fully designed with intent from start to finish.

The Deliverables
- Brand Design
- Illustration
- Canva Instagram templates
- Custom Icon Design
- Pattern Design
- Thank you card design
- Website Design (Shopify)

VISIT THEIR SHOPIFY STORELET'S TALK ABOUT YOUR PROJECT

Ashley Sunderland

The Brief
Create a funky, vibrant and eye-catching brand for a wedding photographer that communicates with brides to be who aren't afraid of colour. The brand should also reflect Ashely's vivacious personality!

This concept was a refinement of an initial concept presented in round 1, with further refinement in round 2 and 3.

The Outcome
The final brand is fun, exciting, colourful, vibrant and conveys many of Ashley's values through visuals. Ashley now stands out of the pack, and attracts couples who want a wedding photographer with a difference.

The Deliverables
- Brand Design
- Custom Illustration
- Graphic Elements
- Pattern Design
- Icon Design

SHOW ME MORE OF THIS BRANDLET'S TALK ABOUT YOUR PROJECT

The Storytelling Business

The Brief
Build a brand that will appeal to business owners aged 25-55, who are seeking strategy and guidance on doing a re-brand. The final visuals should be professional, approachable, feminine and should spark excitement. 

This concept was the 1st concept with minor refinements needed before rolling it out. 

The Outcome
The final brand is eye-catching with an editorial-like vibe, with ties to traditional storytelling methods from print-medium days. The branding is premium yet approachable, inspires curiosity and the client now has assets to roll out into digital marketing confidently. 

The Deliverables
- Brand Design
- Canva Instagram templates

LET'S TALK ABOUT YOUR PROJECT

The Confetti Store

The Brief
Create a fun, exciting, celebration brand that can be used to promote this Children's DIY Party decoration and product business. The keywords for this brief was confetti, party, celebration, bright, professional, fun and laughter. 

This concept was the 1st concept presented, with minor refinements needed before rolling it out. 

The Outcome
The final brand is fun, exciting and invokes memories of going to parties as children. The client now has a host of collateral to help them promote and grow the business.

The Deliverables
- Brand Design
- Graphic Elements
- Canva Instragram templates
- Packaging label for box

SHOW ME MORE OF THIS BRANDLET'S TALK ABOUT YOUR PROJECT

Actively Nourish

The Brief
Build a brand that will appeal to women aged 25-55 focused on self-care and nutrition. The branding should be friendly and guided by keywords such as empathy, kindness, warmth, empowerment, support and quality. 

This concept was an initial concept presented in round 1, with further refinement in round 2.

The Outcome
The final brand is minimalist, approachable, feminine, compassionate and trustworthy. The supporting visuals for this brand now convey warmth, reliability and consumers can see the legitimacy of the business through the use of the brand.

The Deliverables
- Brand Design
- Icon Design
- Canva Instagram templates
- Canva Story templates
- Canva Facebook Page Cover templates
- Product packaging for 15 products

SHOW ME MORE OF THIS BRANDLET'S TALK ABOUT YOUR PROJECT

Sneak Peaks

So, what's included?

Want to know what's included in Brand Design, as well as the cost? I outline it all on my service page.

OH LEMME SEE

Fancy a chat?

I offer free 20 minute Branding Consults to businesses looking to up-level their branding. 

BOOK A FREE CONSULT