The brief

Harley Reid is a handmade, Australian made Baby and Kids Goods online store. They are a humble, kind and wonderful business that aims to delight their customers. 

They wanted fresh branding that would appeal to their ideal clients of parents who appreciate handmade goods that are Australian owned and made. With products ranging from crochet beanies through to organic cotton; they have a lot to offer the modern parent. 

STEP ONE

DEFINE

KEYWORDS

Humble, approachable, quality, kind, giving, friendly, handmade, delightful. 

VISION

To be a reputable and well known online store for quality handmade goods. 

Audience

This business has a niche in parents who understand and respect the need for quality over quantity. They want to purchase Australian made goods and are willing to spend a little bit more than just buying from a department store. They're likely to be mothers, aunties, and grandma's looking for a unique gift for loved ones. 

STEP TWO

DESIGN

IDEATION & DEVELOPMENT

Concept development is a very important stage of the designing process. I used this stage to come up with several concepts for the client to review, allowing them input and feedback into the initial concepts. 

From here, the client proceeded with a modern logo with subtle graphic elements representing sand in a trendy format.

STEP THREE

DELIVER

LAUNCH

The initial launch included a full suite of logos including primary logo, secondary logo and submark, PDF brand guide, social media graphics, easy templates for continuous re-use and a branded pattern. 

FUTURE VISION

This client has a wonderful product and service, so the vision for design would be packaging, labels, email newsletters and more!

CHECK THEM OUT

Instagram: @harleyreiddesigns

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  •    Brisbane, Australia

  •    Ph: 0473 577 745

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