The brief

Dr Libby Quinn is a modern psychologist with over 10+ years experience. She helps her clients optimise their psychological well-being and be empowered with knowledge and evidence-based strategies. 

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Dr Quinn wanted professional branding that appeals to her ideal client; women who are seeking clarity and confidence. She wanted eye-catching visuals that would convey a sense of connection, support and empowerment. 

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STEP ONE

DEFINE

KEYWORDS

Support, Confidence, Feminine, Approachable, Connection, Empowerment. 

VISION

To create a trustworthy brand for Dr Libby Quinn to reach women in a supportive and confident manner. 

Audience

This brand appeals to women aged 25-60 who are seeking guidance, support and connection in a psychologist. This brand is designed to be used across multiple future product and service releases such as e-books, courses and much more. 

STEP TWO

DESIGN

IDEATION & DEVELOPMENT

Concept development is a very important stage of the designing process. I used this stage to come up with several concepts for the client to review, allowing them input and feedback into the initial concepts. 

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From here, the client proceeded with a modern logo with elements of connection throughout the font ligatures. 

STEP THREE

DELIVER

LAUNCH

The initial launch included a full suite of logos including primary logo, secondary logo, PDF brand guide, social media graphics, easy Canva social media templates for continuous re-use, and an e-commerce website. 

FUTURE VISION

The future vision for this brand is to continue to run as a clinic, but also have online resources such as e-books, downloads, courses and a podcast. 

CHECK THEM OUT

Instagram: @thewomenspsychologist

Website: www.thewomenspsychologyclinic.com