The brief

Salty Handmade is an Australian made beach threads label, created by a group of housemates who wanted more options in surf shops. 

The brief was to create cohesive branding that would attract to women and men aged 16-30, that was fun, bright, modern yet relaxed and approachable.

Salty Handmade provides a portion of their profit to support homeless youth living on the streets of Australia, as well as excess clothing and stock.

STEP ONE

DEFINE

KEYWORDS

Modern, stylish, fun, bright, relaxed, approachable, young, supportive, ethical, trendy, loyal. 

VISION

To be recognised as a local handmade brand that supports the community. To create an ethical clothing label for surf wear. 

Audience

16-30 year olds who love the beach and wearing surf clothes. Surfers who have a passion for the ocean and sustainable living, and beach-goers who was a trendy look. 

STEP TWO

DESIGN

IDEATION & DEVELOPMENT

Concept development is a very important stage of the designing process. I used this stage to come up with several concepts for the client to review, allowing them input and feedback into the initial concepts. 

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From here, the client proceeded with a modern logo with subtle graphic elements representing sand in a trendy format.

STEP THREE

DELIVER

LAUNCH

Initial launch included full suite of logos including primary logo, secondary logo and monogram, PDF brand guide, social media graphics, easy templates for continuous re-use, clothing label design, business cards, store signage and more.

FUTURE VISION

Future design projects include an e-commerce website, social media graphics and more.