Oh hey babes!
When starting a business, hiring a designer can be daunting and just not feasible until your biz starts generating income. So, I wanted to compile some quick tips that are:
- easy to implement
- simple to follow
- educated tips from my learnings as a designer
So keep reading, and if you have any input feel free to contact me firstname.lastname@example.org
If these tips help you, I'd love for you to share with other boss babes!
TIP #1: ALIGNMENT
Pick a maximum of 2 points of alignment for your text and pictures
Use those 2 points of alignment to line up your text and visuals
Alignment not only helps the reader figure out where to start reading, but it makes your content look less messy, and rather more structured and professional
Less is more with alignment, any more points than 2 and a little social media tile can go from 🥰 to 🥵
Check out the visual examples about alignment that I included in this post:
TIP #2: BALANCE
Balance is really important and relates to the visual weight of the items in your design.
Balance gives your design a sense of stability and takes into account not just the visual weight of the text, photos and colours but also the use of space.
When using balance in your design, also take into account the previous tip
Check out the visual examples about balance that I included in this post:
TIP #3: HIERARCHY
Hierarchy is another design principle, which is aimed at making the information more comprehensive and allowing the eye to focus on the information in the right order.
This is a FAB design tip when you’re wanting to have a post that instantly grabs your reader's attention. When you read the below visuals, you would have read ‘DESIGN TIPS’ first. Instantly, your brain tells you whether this is something you’re interested in or if you should keep scrolling.
Use the Hierarchy of bold, larger headers for the information you want people to read first, then standard body copy and smaller tag lines for secondary information that you want them to read.
You can always use visual cues such as photos or graphic elements to also help the eye be drawn to where you want them to see first.
When using hierarchy in your design, also take into account the previous tips
Check out the visual examples about hierarchy that I included in this post:
TIP #4: TYPOGRAPHY
Limit the number of fonts to 2
Balance gives your design a sense of stability and takes into account not just the visual weight of the text, photos, and colours but also the use of space.
Don’t use 2 x different styles of scripts fonts, chose one style of font such as script, sans serif or serif.
Don’t use script fonts for body copy, it’s reaaalllllyyy hard to read!
Set up your go-to brand fonts and styles!
Check out the visual examples about typography that I included in this post:
TIP #5: COLOUR
Set up your brands colour palette
Write down the HEX codes, RGB and CMYK for easy reference
Research into the psychology of colours and colour pairings before choosing brand colours
Use your brand colours throughout your website, socials, and print collateral
This helps with your brand recognition and helps maintain brand consistency
Check out the visual examples about colour that I included in this post:
TIP #6: FILE TYPES
What file types you need for your business
What file types mean, the difference between raster and vector files
How raster and vector files display differently
Check out the visual examples about file types that I included in this post:
I'll keep adding tips to this post as they are produced.