The brief: create branding that appeals to local event planners wanting to create a functional, exciting backdrop for their next event as a feature wall or Photo Booth backdrop.
Bright, bold, fun, exciting, party, celebration, confetti, youthful.
To create a fresh, bright yet stylish design for a forward thinking party hire company.
Ideal client is female, aged 22 – 45, wedding/event planner with vision and budget to hire a custom backdrop as a feature of their next event.
IDEATION & DEVELOPMENT
We took inspiration from the product itself; feature backdrops that are bright, bold and full of life! The ideation process walked the client through some concept options, and we collectively decided on this vision as the path to continue with. Using the graphic elements of the ‘tilde’ which is the symbol over the n in piñata, we created confetti-like graphics and a fun pattern piece.
Initial launch included full suite of logos including primary logo, secondary logo and monogram, PDF brand guide, social media graphics and easy templates for continuous re-use.
Future brand vision includes a website, business cards and other promotional materials.