Marlow Vintage is an online vintage apparel store, specialising in original vintage clothes and accessories.
They wanted fresh branding that would appeal to women wanting unique vintage finds. Marlow Vintage is a hub of quality vintage clothing for the modern woman who appreciates quality over quantity.
Sophisticated, stylish, unique, quality, eco-friendly, sustainable.
To create a trustworthy vintage clothing store for women wanting unique finds. To be featured as one of Australia's only vintage apparel stores.
This brand appeals to women aged 16-35 wanting original vintage clothing sourced from all over the world. This brand is sustainable, and advocates for repeat wear of clothing.
IDEATION & DEVELOPMENT
Concept development is a very important stage of the designing process. I used this stage to come up with several concepts for the client to review, allowing them input and feedback into the initial concepts.
From here, the client proceeded with a modern logo with subtle graphic elements representing sand in a trendy format.
The initial launch included a full suite of logos including primary logo, secondary logo, PDF brand guide, social media graphics, easy Canva social media templates for continuous re-use, and an e-commerce website.
The future vision for this brand is it's own apparel label, custom packaging and it's own hero store in Victoria, Melbourne.