The brief

The brief: create branding for a modern, luxe handmade clothing label located on the Gold Coast, Australia.  

STEP ONE

DEFINE

KEYWORDS

Luxe, minimalist, timeless, modern, strong, simple, ethical, stylish. 

VISION

To create a stylish, timeless label for a handmade clothing range focused on quality with ethical values.

Audience

The ideal client is female, aged 18 – 45, full-time worker, invests in one-of-a-kind pieces made for them.

STEP TWO

DESIGN

IDEATION & DEVELOPMENT

I met this client the luxurious setting of the Surfers Paradise Marriott Resort & Spa, which set the tone for the feel they had about their brand. They wanted an elegant, yet minimalist design that would stand the test of time. Looking at the styles of designs produced by this client, I was instantly inspired!

STEP THREE

DELIVER

LAUNCH

Initial launch included full suite of logos including primary logo, secondary logo and monogram, PDF brand guide, social media graphics and easy templates for continuous re-use.