The brief

Kate Hammond Stylist is a professional stylist who offers a whole range of services to women in need of styling help. From brand shoot styling through to helping you shop for clothes that flatter your shape, Kate is your gal. 

Kate needed branding that would ensure she is seen as a professional service, but also as a calming presence. She takes away the stress and uncertainty of your styling for shoots as well as just everyday wear.  

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She wanted to appeal to women in business, bloggers and women in general who are wanting a feminine, modern and professional stylist. 

STEP ONE

DEFINE

KEYWORDS

Calming, friendly, professional, stylish, modern, fun, luxury.  

VISION

To be recognised as the best stylist for brand shoots and shopping experiences. To create a reputable service and be known as the go-to for styling advice. 

Audience

This business is predominately aimed at women in business who need brand photoshoots, need to dress for public engagements or speaking appearances. Her ideal client is aged 25-50, is a professional yet friendly woman who is amazing at what she does, but may not have the time or energy to spend on finessing her wardrobe without help. 

STEP TWO

DESIGN

IDEATION & DEVELOPMENT

Concept development is a very important stage of the designing process. I used this stage to come up with several concepts for the client to review, allowing them input and feedback into the initial concepts. 

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From here, the client proceeded with a modern concept with personable typography and a suite of logos for use across all of her channels. 

STEP THREE

DELIVER

LAUNCH

The initial launch included a full suite of logos including primary logo, secondary logo and submark, PDF brand guide, social media graphics, easy templates for continuous re-use and a branded pattern. We also produced a template for her style run sheets for clients to use during brand photoshoots. 

FUTURE VISION

Kate has such an incredible business ahead of her! Future visions include adverts in Style Magazines, collaborations with shops like David Jones and Westfields and working on high-end fashion shoots. 

CHECK THEM OUT

Instagram: @katehammond_stylist