The brief
The brief: create branding that appeals to women wanting an ethical, vegan and natural skincare regime.
STEP ONE
DEFINE
KEYWORDS
Natural, earthly, vegan, fun, ethical, sustainable, friendly, caring, animal-friendly.
VISION
To create a natural, fun brand for a skincare range that enabled growth of the brand and elevated the product above others.
Audience
The ideal client is female, aged 16 – 45, likes to take care of their skin with natural ingredients, might have sensitive skin or looking to move away from products that test on animals or contain chemicals.
STEP TWO
DESIGN
IDEATION & DEVELOPMENT
I met with this client for coffee and instantly connected. A young, female entrepreneur who could see a gap in the market for this product. I wanted to create branding which was young, natural and fun but something that would be taken seriously on the shelf.
STEP THREE
DELIVER
LAUNCH
Initial launch included full suite of logos including primary logo, secondary logo and monogram, PDF brand guide, social media graphics and easy templates for continuous re-use.
FUTURE VISION
Future brand vision includes an e-commerce website, product packaging, business cards and other promotional materials.
