Connect Pilates Studio is a humble, active, educational pilates studio located in Yamba, NSW, focused on strengthening their client's mind and body.
They wanted modern, fresh branding that could be utilised throughout their business needs such as bags, shirts, signage and more. We wanted to co-create a brand identity that clients could empathise with, which would appeal to busy people looking for a physical outlet for their mind and body.
Humble, current, stylish, relaxed, approachable, supportive, loyal.
To be recognised as the best place in town to go to for pilates. To create a trusted and welcoming atmosphere that will make people want to come back.
This business has a large audience, so we created a brand that would appeal to a variety of people in the local community including 17-65+ pilates enthusiasts and those who haven't tried it before. For people looking for a physical, mental and emotional release through movement.
IDEATION & DEVELOPMENT
Concept development is a very important stage of the designing process. I used this stage to come up with several concepts for the client to review, allowing them input and feedback into the initial concepts.
From here, the client proceeded with a modern logo with subtle graphic elements representing sand in a trendy format.
The initial launch included a full suite of logos including primary logo, secondary logo and submark, PDF brand guide, social media graphics, easy templates for continuous re-use and a branded pattern.
This client has utilised the social media templates, creating clear brand consistency throughout their social media platforms. By having the collateral in multiple file formats, the client has been able to order tote bags and start to think about future vision with the brand.
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