The brief

Create an approachable, stylish, fun brand identity that appeals to couples getting married. The client purchased this business as an extension to an existing, successful business and wanted a similar brand aesthetic. 

STEP ONE

DEFINE

KEYWORDS

Modern, youthful, fun, celebrate, pretty, feminine, clear. 

VISION

The client creates incredible cake designs so it was important to ensure she had input throughout the design process. 

Audience

The ideal client is female, bride-to-be, aged 22 – 45, with the vision to have a centrepiece wedding cake. 

STEP TWO

DESIGN

IDEATION & DEVELOPMENT

Within the concept development stage, we looked at multiple brand options and decided upon a clear, modern yet pretty brand aesthetic. 

We took inspiration from a photo of a cake that the client had designed, with a custom icon of a cake. With shop frontage being behind a tree at the property location, we wanted something that was clear and concise for passing traffic. 

STEP THREE

DELIVER

LAUNCH

The initial launch included a full suite of logos including primary logo, secondary logo and sub mark, PDF brand guide, social media graphics and easy templates for continuous re-use.